ABOUT TRUOO
Brand story
Truoo Pet Care
Undivided love to your pets
Truoo Pet Care is a leading pet food manufacturer in Vietnam and forms part of the Royal De Heus Group from the Netherlands that has more than 110 years of experience and knowledge in animal nutrition. With deep understanding of animal nutrition and full-fledged production plants with modern production lines powered by advanced technologies and automation and imported from Europe, Truoo Pet Care aims to deliver products that best protect the health of your pets.
TRUOO’S FOUNDATION
Truoo Pet Care is the first pet food brand produced entirely in Vietnam by leveraging the experience and technology of a global corporation. The launch of Truoo Pet Care also marks a turning point in the domestic pet food and care industry by offering exceptional pet food choices in terms of health nutrition and taste while adding convenience for pet owners.
While giving pets the feeling of freshness, Truoo Pet Care’s food products provide a complete and balanced diet and increase nutrient absorption, taking into account climatic and living conditions in Vietnam. Truoo Pet Care achieves that excellence by leveraging the strong foundation of De Heus – a Dutch specialist in animal feed production and animal nutrition with more than 110 years of research experience. In the global animal feed market, De Heus is ranked 6th in the top 10 leading enterprises with nearly 100 factories, more than 10,000 employees and a network covering 75 countries on all continents.
VISION
Truoo Pet Care aims to become a leading pet food manufacturer known for high-quality and complete pet health products developed by experienced and skilled European nutritionists.
MISSION
Truoo Pet Care provides optimal pet nutrition according to European standards and suitable with local living environment while making pet care more convenient and effective.
CUSTOMER-CENTRIC STRATEGIES
We always place our customers at the center of our business out of a desire that pet owners have more optimal and complete pet nutrition solutions, and that their pets stay happy and healthy and are protected against aging and environmental stress. Our products always meet pet food safety requirements and standard
QUALITY POLICY
- Deliver the best quality, in terms of nutritional value and food safety.
- Explore solutions to enhance product value and add convenience for customers.
- Improve performance for the best cost-effective and most affordable products.
- Be held accountable to customers and the community by respecting business ethics, complying with the laws and adhering to the principles of sustainable development.
CORE VALUES
Quality
We always focus on product quality which remains our No. 1 priority before any other choices in our development process.
Continuous improvement
We always ask ourselves to do better by continuously exploring new and optimal solutions for each product.
Understanding pets
We have a team of experienced nutritionists who have involved in extensive research and have a deep understanding of animal welfare practices in different localities.